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Featured
Job Opening

Reporter/
Paginator


The Advocate, the free arts and culture weekly for Berkshire County and Southwestern Vermont, seeks an inquisitive, energetic reporter with excellent writing skills to cover entertainment and the arts in our
coverage area.

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Nominees sought
for NENPA's
Hall of Fame

Repeat victors among Maine Press papers of year
Mass. court favors making public
search warrants

NESNE’s annual conference agenda set for Nov. 16
2 Maine weeklies win top NNA honors
Johns’ names ordered released in Maine brothel case
Release sought of investigative files in N.H. murder
Maine A.G.’s aide named public-access ombudsman
Postal rate for periodicals to rise 2.5%+ in January
Postal Service proposes rate benefiting TMCs
Nat'l print quality
contest entries open


Pyle piece offered
for papers' use on
Veterans Day

 


Names, numbers and
e-mail of NENPA and
e-Bulletin staff


Bulletin photo by Jordan Griffin

NENPA Fall Conference
Newspapers now need to
be all-information portals

By Kristen Lee
Bulletin Staff

Steve Yelvington thinks that the key to newspaper companies growing their audience is to abandon their narrow view of what a newspaper company’s product line is and instead to become the answer to all the information needs that people might have.

“News simply isn’t enough,” Yelvington said.

Yelvington is soon to become audience vice president of Morris Publishing Group, based in Augusta, Ga., and publisher of 12 daily newspapers and 30 nondailies in the South, Midwest and Alaska.

Yelvington presented his audience-building strategy called “Audience First” at the New England Newspaper and Press Association’s 2012 Fall Conference Oct. 11 at the Crowne Plaza Hotel in Natick, Mass.

Yelvington noted that companies such as Google, Amazon, and Wal-Mart have functions that newspaper companies should also have. Google, for example, offers many different services, such as Google News, Google Maps, Google Local, Gmail and more. Google packages its services so that viewers have access to all of them and can get them in one place. In a fast-paced world, it is efficient and convenient for people to be able to visit one site to get the information they need.

“We should be doing this. We should be solving these problems,” Yelvington said. “Google is in every part of the chain.” MORE >


Other Stories


News Digest


The links below are to items on other websites:
Since ’04, regular print readers down 16%, to 38%
AP retains use of ‘illegal immigrant’
Newspaper ‘morgue’ employees a vanishing breed
New Taggster adds links to photos
Herald examination: Mass. patronage reform falters
Herald: Mass. legislature, courts patronage havens
Journalists fare poorly in trust among businessmen


Two to receive N.H. First Amendment awards
5 N.E. journalists to receive Yankee Quill Awards
5 N.E. papers honored with Sigma Delta Chi awards
Entries open for national print quality contest

The links below are to items on other websites:
Repeat victors among Maine Press papers of year
List of all winners of Maine Press Ass’n awards
2 Maine weeklies win NNA general excellence honors
4 N.E. papers tally 9 NNA news awards
Maine weekly captures 3 NNA ad awards


The links below are to items on other websites:
Online ad $$ said to surpass print ad $$ this year
Ads on tablets best mobiles, rival PCs
Small biz spends more on digital services than ads
Advertising target: 80% of women use social media


The links below are to items on other websites:
Pulitzer winner: How to cover crime in digital era
Avoiding plagiarism at college papers, in newsrooms
Multiple ways to syndicate, share online posts
Journalists urged to use Source to learn code
Improving popularity of your Facebook posts
How less is more in using Twitter


The links below are to items on other websites:
Postal rate for periodicals to rise 2.5%+ in Jan.
Postal Service proposes rate benefiting TMCs


The links below are to items on other websites:
Pew study urges reliance on mobile Web vs. apps
11.5% on tablets use them to read papers daily
Observations on making the move to mobile


The link below is to an item on another website:
Paywalls source of Free Press parent’s circ $$ rise


Joseph A. OwensMargaret E. 'Peg' Devlyn
Mary-Frances L. MacKieLee Hawes
Jeanne L. RousseRita A. Bernier
David TagliaferroPhilomena Cassidy


CONNECTICUT, RHODE ISLAND Timothy Ryan


The links below are to items on other websites:
Mass. top court favors making search warrants public
Johns’ names ordered released in Maine brothel case
Release sought of investigative files in N.H. murder
Maine A.G.’s aide named public-access ombudsman
Feds seeks to keep lid on ‘Fast and Furious’ files


Famous Pyle column offered for Vets Day use

The links below are to items on other websites:
NESNE’s annual conference agenda set for Nov. 16
GateHouse’s Propel Marketing takes in-firm partner
Microsoft launches “easy to use” MSN News
40% under age 30 read news daily, most on mobiles


The links below are to items on other websites:
Doctor explores optimism in newspaper numbers
3Q print $$ at Gannett, Free Press parent, down 3%
Do Gannett paywall results augur newspaper upturn?


The links below are to items on other websites:
‘Hidden’ social referrals brings most to websites
Saturation point being reached for ad-backed Web?
Digital media soaks up 12% of campaign $$
New Meograph page aids scribes in telling stories
TubeChop can aid with embedding videos in posts
Wibbitz converts Web text into audio, video


The links below are to items on other websites:
Social TV seen as $256B market in 5 years
Twitter leads employees’ rising use of social media
28% of social media posts tied to politics
Facebook sponsored posts succeed on mobiles
Beta-testing Pinerly tracks Pinterest use


Nominations open for NENPA Hall of Fame


Columnists

Writing
Be daring in your writing,
like Grant took Richmond

Jim Stasiowski

Design
Planning to avoid failure

Ed Henninger

Advertising
Aim your sales pitch to the right,
and left, side of brain

John Foust

Technology
Slimp explores more
Adobe Creative Suite 6 tools

Kevin Slimp


Commentary
Much of world wants freedom from speech
Gene Policinski
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