Bulletin photos
by Ryan McMahon
A celebration among staff and others begins as the Cape Cod Times
of Hyannis, Mass., is announced at the New England Newspaper and Press
Association awards banquet Saturday, Feb. 12, as the first-place winner
for general excellence among New England's larger dailies.
NENPA
convention focuses
on tools to grapple with
newspapers' challenging future
By Callum
Borchers
Bulletin Staff
Journalists who
attended the New England Newspaper and Press Association’s 2011
Convention and Trade Show Feb. 11 and 12 left the Boston Park Plaza
Hotel with souvenir tote bags carrying free pens and colorful brochures,
and minds mulling advice they’d received about investigative
reporting, mobile content and dozens of other topics.
But according
to Dan Cotter, NENPA’s executive director, if they are wise,
they also departed the Hub considering the same question that haunts
newspaper executives: How can news-media outlets use those tools —
the pens and brochures perhaps less than the investigative reporting
and mobile content tips — to generate advertising revenue?
“I feel
that what the industry ought to be focused on right now — all
hands on deck — is ways to make advertising work across all
these platforms … That’s what we need,” Cotter said
in an interview after the association’s annual meeting Saturday
morning.
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Alan
Baker, right, publisher of The Ellsworth (Maine) American, is open-mouthed
with joy as the American wins yet another first-place award, to go
with the stack on the table, by topping the general excellence category
for the largest weeklies in New England.
